Sunday, October 13, 2013

Following in the footsteps of Facebook, anything you post, like, comment or review on Google or tied-in services can in future be used in product endorsement ads.


Google-bye to privacy? Users’ faces, names and comments are going in ads


Published time: October 12, 2013 14:40
Edited time: October 12, 2013 16:30


Reuters / Mark Blinch
Reuters / Mark Blinch

It means that starting Nov. 11, when Google’s new terms of service go live, all content (video, brands or products) Google+ and YouTube users publicly endorse by clicking on the “+1” or “Like” button can appear in an ad with that person’s image.

Such "shared endorsements" ads will also appear on millions of other websites that are part of Google's display advertising network.

Google+ users will have the ability to opt out by turn the setting to “off,” but at the same time it “doesn’t change whether your Profile name or photo may be used in other places such as Google Play.”

“For users under 18, their actions won’t appear in shared endorsements in ads and certain other contexts,” the announcement on Google’s website reads. 
Another way to “opt out” is just stop “liking”, sharing and publicly checking-in.

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